Marketing ROI Calculator
Already have a budget? See what it's projected to return across every channel.
Calculator
Ad Budget Planner.
Tell us what you want to achieve. We'll tell you what it costs to get there — by channel, with the math shown so you can verify every number yourself.
Based on 2026 industry benchmarks. No guesswork.
Your Goals
$
How much new revenue do you want ads to generate per month?
$
First project, average order, or first contract value — not lifetime value.
Be honest. Most businesses overestimate this.
Shorter timelines require higher budgets.
Your Plan
Recommended Monthly Budget
$11,828
Projected Leads / Month
40
Cost Per New Customer
$1,479
Google Search
Monthly Spend
$3,960
Leads / mo
18
Cost / Lead
$220
Cost / Cust.
$1,100
To generate 18 leads from Google Search in Professional Services, you need roughly 600 clicks per month. At an average CPC of $5.50 for your industry (adjusted 1.2× for a 3-month timeline), that requires a $3,960 monthly budget. Google Search delivers the highest intent traffic — these are people actively searching for what you sell.
Facebook & Instagram
Monthly Spend
$1,792
Leads / mo
14
Cost / Lead
$128
Cost / Cust.
$640
Social ads work on interruption, not intent — so conversion rates run about half of search. To generate 14 leads, you need 933 clicks, which requires 93,333 impressions at your industry's $16 CPM. The trade-off: much lower CPCs and massive reach for brand building alongside lead generation.
Monthly Spend
$4,533
Leads / mo
8
Cost / Lead
$567
Cost / Cust.
$2,833
LinkedIn CPCs run high ($8.50 avg for Professional Services), but B2B lead quality is significantly better than other platforms. At 8 leads needed, your LinkedIn budget is $4,533/mo. Only use LinkedIn if your customer value justifies the higher cost per lead.
Google Display / Retargeting
Monthly Spend
$1,543
Leads / mo
11
Cost / Lead
$147
Cost / Cust.
$733
Retargeting allocates 15% of your total budget ($1,543) to stay visible to people who've already seen your ads or visited your site. This alone typically reduces cost per acquisition by 20-30% across all channels by closing the gap between first touch and conversion.
Most Efficient Channel
Facebook & Instagram
At $640 per new customer, Facebook & Instagram gives you the best return on this budget for your goal. Start here before scaling others.
Reality Check
| Metric | This Plan | Industry Avg |
|---|---|---|
| Cost Per Lead | $296 | $185 |
| Cost Per Customer | $1,479 | $925 |
| Close Rate Used | 20% | 15–25% typical |
| Leads Needed / Mo | 40 | — |
| Budget / Revenue % | 59.1% | 10–15% of target |
If your cost per customer is higher than your customer value, your goal requires either a higher budget, a better close rate, or a higher-value offer.
Making Sense of Your Numbers
What to do with this plan.
Start With One Channel
Don't split your budget across all four channels on day one. Pick the channel with the lowest cost per customer and put 80% of your budget there first. Add channels once the first is consistently profitable.
Your Close Rate Changes Everything
The single biggest lever in this calculator is your close rate. A business closing 30% of leads needs half the ad budget of one closing 15%. Before increasing spend, work on the pitch, the follow-up, or the offer.
Budget Is a Starting Point
These budgets are what it takes to hit your goal in theory. In practice, the first 60 days are about data collection — what creative works, what audiences convert, what landing pages hold. Expect month 1 to be your most expensive per lead.
Ready to Run It
We manage the budget. You keep the revenue.
Media buying without active management is money left on the table. We build the campaigns, manage the bidding, test the creative, and optimize until the numbers match the plan.
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