Ad Budget Planner
Find out exactly how much to spend on ads based on your revenue goal and timeline.
Calculator
Marketing ROI Calculator.
Input your budget and goals. Get a projected return across every major channel — with the reasoning behind every number so you know what you're actually buying.
Based on real industry benchmarks. Updated 2026.
Your Inputs
$
$500$50,000
$
For e-commerce, use average order value. For services, use first-project value.
Your Projection
Projected Revenue
$178,120
ROI Multiple
9.9x
Net Return
$160,120
Budget Allocation
SEO
$900 · 30%
PPC
$1,200 · 40%
Paid Social
$600 · 20%
Email
$300 · 10%
SEO
Budget / mo
$900
Volume
~2 content pieces / mo
Revenue (6mo)
$13,163
ROI
2.4x
Based on a $900 SEO budget, you can produce roughly 2 pieces of content per month. At Other / General Business conversion rates (~2.5%), and accounting for the 6-month ramp-up period, this channel projects ~9 organic leads. SEO compounds — at 12 months, those same content pieces continue driving traffic without additional spend.
PPC
Budget / mo
$1,200
Volume
~300 clicks / mo
Revenue (6mo)
$67,500
ROI
9.4x
With a $1,200 PPC budget and an average CPC of $4.00 in Other / General Business, you're buying roughly 300 clicks per month. At a 2.5% conversion rate (industry benchmark), that produces ~8 leads / month. PPC starts working immediately but stops the moment spend stops.
Paid Social
Budget / mo
$600
Volume
~42,857 impressions / mo
Revenue (6mo)
$57,857
ROI
16.1x
A $600 social budget at a $14 CPM gets your ads in front of ~42,857 people per month. At a 1.20% click-through rate and 1.3% conversion (halved from search intent), that's ~6 leads / month. Social builds awareness and retargeting audiences over time.
Budget / mo
$300
Volume
$6,600 projected / mo
Revenue (6mo)
$39,600
ROI
22.0x
Email marketing averages $22 in revenue for every $1 spent across industries — the highest ROI of any digital channel. Your $300 email budget projects ~$39,600 in revenue over 6 months. This assumes an existing or actively growing list.
Important Note
These projections are based on published industry benchmarks and real campaign data. Actual results depend on execution quality, offer strength, and market conditions. We show the reasoning so you can pressure-test every number.
Recommended Starting Point
Email
Based on your inputs, Email gives you the strongest projected return (22.0x) for your budget and goal — B2C businesses in other / general business typically see this channel outperform the others at this spend level.
How We Calculate This
Real benchmarks. Not guesses.
Industry Data
Every benchmark — CPC, CPM, conversion rates — comes from published industry data and real campaign performance across comparable businesses. We update these quarterly.
Conservative Assumptions
We deliberately use mid-range benchmarks, not best-case scenarios. If anything, real results with strong execution should beat these projections — not fall short of them.
Timeline Matters
The 3-month and 12-month projections reflect how digital marketing actually works: paid channels start immediately, SEO compounds over time. Choose your timeline honestly.
Want These Numbers For Real
We build campaigns that hit these numbers.
The calculator shows you what's possible. We build and run the strategy that gets you there — channel by channel, with full accountability.
Keep Going
Brand Audit Scorecard
30-point self-assessment that scores your brand across website, SEO, social, and content.