Outbound & Lead Gen
FROM ZERO INFRASTRUCTURE TO A LIVE OUTBOUND SYSTEM IN WEEKS.
Industrial & SafetyEngagement Type
Infrastructure Build
Domains Configured
8
Timeline
4 Weeks
The Challenge
NO OUTBOUND MOTION. NO PIPELINE. NO SYSTEM.
The sales team was relying entirely on inbound leads and referrals. There was no outbound infrastructure, no verified prospect lists, and no sending capability that could scale. The opportunity cost was significant — and growing every month without a system in place.
Our Approach
HOW WE BUILT IT.
Infrastructure First
Before a single email was sent, we built the foundation — domain strategy, authentication setup, inbox warmup, and sending configuration across multiple accounts and platforms.
ICP-Matched Targeting
Prospect lists were researched and built against a defined ideal customer profile — then fully verified before any outreach was loaded.
CRM Integration
Lead routing rules, pipeline views, and territory assignments were configured inside the client's existing CRM so every response landed in the right place automatically.
Deliverables
WHAT GOT BUILT.
- Domain strategy and selection (8 domains)
- Full email authentication setup (SPF/DKIM/DMARC)
- Inbox warmup sequencing across all accounts
- Sending infrastructure configuration
- ICP framework and targeting criteria
- Prospect list research and verification
- Multi-step outbound sequence writing
- CRM access documentation and lead routing setup
- Campaign launch plan and reporting structure
The Outcome
WHAT IT ADDED UP TO.
8
Domains Configured
4 Weeks
To First Send
"A complete outbound motion built from nothing — infrastructure, targeting, sequences, and CRM routing all live and running before the end of the first month."