SEO & Content Strategy
DECADES OF EXPERTISE. FINALLY VISIBLE ONLINE.
Commercial ConstructionEngagement Type
Strategy + Retainer
Phase 1
Site Rebuild
Phase 2
6-Month SEO Retainer
The Challenge
35 YEARS OF WORK. A WEBSITE THAT SHOWED NONE OF IT.
The client had an exceptional track record — recognizable clients, completed projects, and deep industry credibility. But their website was built on the wrong platform, written for the wrong audience, and giving Google nothing to work with. They were invisible in search for the exact terms their best clients were using.
Our Approach
HOW WE BUILT IT.
Platform Migration & Rebuild
Full migration off a limiting platform onto a foundation built for SEO — new homepage, ICP-specific landing pages, service rewrites, and a technical foundation Google could actually read.
SEO Foundation
Meta structure, schema markup, URL architecture, and content strategy built around the keywords their ideal clients were actually searching.
AI Content Flywheel
A content automation system was scoped and set up — turning minimal effort into a consistent stream of SEO-optimized content every month.
Deliverables
WHAT GOT BUILT.
- Full platform migration strategy and plan
- New homepage with rewritten copy and CTA structure
- Three ICP-specific landing pages
- Services page rewrite (outcome-focused copy)
- Technical SEO foundation across all pages
- Schema markup and meta structure
- Blog setup with first articles targeting key terms
- AI content automation setup and team training
- 90-day SEO content calendar
- 6-month monthly retainer structure
The Outcome
WHAT IT ADDED UP TO.
6 Months
Retainer Term
3 ICP Pages
Built to Convert
"A company with 35 years of expertise now has a digital presence that reflects it — and a content system that keeps building authority every single month."